Shiseido Travel Retail will showcase three major launches from Dolce&Gabbana and Issey Miyake at the upcoming TFWA World Exhibition (Riviera Village, RJ5).
The company said the new releases – K by Dolce&Gabbana and an Issey Miyake duo, L’Eau d’Issey Rose&Rose and L’Eau d’Issey pour Homme Wood&Wood – underline its commitment to “bringing excitement to the channel with fresh products that have appeal across the world”.
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Shiseido Travel Retail Vice President Marketing and Innovation Elisabeth Jouguelet said: “These new products from both Dolce&Gabbana and Issey Miyake are major launches for the fragrance arm of Shiseido Group, further boosting our portfolio as we continue to deliver on our mission of creating ‘Beauty Innovations for A Better World’.
“Dolce&Gabbana and Issey Miyake are two iconic brands in travel retail, responsible for numerous timeless fragrances over the years, and we are excited to build on this heritage by bringing these new releases to consumers around the globe.”
Shiseido noted the strength of the fragrance category in overall travel retail sales. It cited Generation Research 2018 figures which indicate that fragrance accounted for 29% of total industry sales last year. In the Americas and the Europe, Middle East and Africa (EMEA) regions, fragrance sales made up 63% and 67% of beauty sales respectively; in Asia Pacific fragrance sales grew by +10% in the year.
Created by perfumers Daphné Bugey and Nathalie Lorson, the K by Dolce&Gabbana edt combines citrus and aromatic notes with woods; opening notes of blood orange and Sicilian lemon are joined by juniper berry, clary sage, geranium and lavandin. Pimento essence, an ingredient rarely used in perfumery, adds a touch of heat before the fragrance unfolds with cedarwood and vetiver, followed by patchouli.
K by Dolce&Gabbana is housed in a chiselled geometric bottle with an intricate crown cap, which is overlaid with particles of 24ct gold. The crown is encircled with blue stone-like orbs, set beneath a blue lapis dome. On the bottle, the crowned letter K evokes a traditional symbol of royalty.
To support the launch, Dolce&Gabbana Beauty has partnered with Italian influencer Mariano di Vaio, who stars in a campaign set in the Italian village of Montepulciano and shot by photographer Mariano Vivanco.
K by Dolce&Gabbana (50ml and 100ml) is available now in EMEA, Americas and Asia Pacific travel retail.
L’Eau d’Issey Rose&Rose for her features two different types of rose: Bulgarian and centifolia. The rose top note combines with pink pepper and hints of raspberry and pear, with a floral middle note of Bulgarian rose essence and rose infusion, completed by fruity osmanthus tones. Base notes include patchouli, ambrox and cashmeran.
The pink-tinted L’Eau d’Issey Rose&Rose bottle is housed in a pink box, with a silky-to-touch cap echoing the smoothness of a rose petal.
L’Eau d’Issey pour Homme Wood&Wood features woody notes, with base notes including Haitian vetiver and patchouli against a musky backdrop. Top notes of grapefruit, cardamom and elemi essence combine with Virginia cedarwood and sandalwood, ambrox and apricot.
The fragrance is presented in a light brown bottle with a forest mist design and topped with a wood-finish cap.
L’Eau d’Issey Rose&Rose (50ml and 90ml) and L’Eau d’Issey pour Homme Wood&Wood (50ml and 100ml) are available now in EMEA, Americas and Asia Pacific travel retail.
