Shiseido Travel Retail has revealed the latest products from its skincare and make-up range ahead of the Moodie Davitt Virtual Travel Retail Expo.

The products are a key part of Shiseido Travel Retail’s suite (#Virtual Stand BT-P4), where visitors are invited on a personalised experience to discover the company’s growing portfolio and innovations for the ‘new era of travel retail’.

Shiseido Travel Retail Vice President Marketing & Innovation Elisabeth Jouguelet: “The Virtual Travel Retail Expo echoes Shiseido’s spirit of innovation”

Shiseido Travel Retail Vice President Marketing & Innovation Elisabeth Jouguelet said: “The Virtual Travel Retail Expo represents a profound, new way of engaging with the industry that echoes Shiseido’s spirit of innovation and we are excited to support The Moodie Davitt Report in this pioneering initiative.

“We look forward to welcoming partners and stakeholders to the immersive world of our brands and discover our vision for the future of beauty in travel retail through the showcase of our latest products, key launches and plans for 2021.

“From anti-aging skincare solutions to high-impact colour lipsticks, we hope the fresh offering inspires our partners and appeals to consumers alike as we look ahead towards recovery.”


The prestige beauty brand will present its Intensive Wrinklespot Treatment and LiftDefine Radiance Serum and Face Mask from its Vital Perfection range, as well as an exclusive preview of the best-selling SHISEIDO Ultimune Power Infusing Concentrate, set to be renewed in 2021.

Shiseido LiftDefine Radiance Serum and Face Mask will be available in global travel retail next year

The new Intensive Wrinklespot Treatment aims to reduce the appearance of age-related concerns, such as deep wrinkles, dark spots and loss of firmness. It features key ingredients such as retinol to reduce the appearance of wrinkles and 4MSK, a SHISEIDO-developed brightening ingredient that diminishes age spots for an even-toned complexion.

Shiseido Intensive Wrinklespot Treatment targets age-related skin problems

ReNeura Technology, according to SHISEIDO, strengthens the skin’s internal communication network while enhancing and accelerating effects that fight against signs of aging.

The SHISEIDO Intensive Wrinklespot Treatment will be available worldwide in travel retail, making its debut in Europe, the Middle East, Africa and the Americas (TR West) from March 2021, and in TR Asia Pacific from May 2021.

The LiftDefine Radiance Serum and Face Mask are both formulated with 4MSK technology to brighten skin and help create a luminous, even complexion. The LiftDefine Radiance Face Mask is a jawline-lifting, V-shaped two-piece mask designed for optimal comfort and benefits. SHISEIDO said it leaves facial contours visibly defined after ten minutes.

The LiftDefine Radiance Serum and Face Mask will be available worldwide in travel retail, first in TR West from March 2021, and in TR Asia Pacific from September 2021.

SHISEIDO’s “star product”, its Ultimune Power Infusing Concentrate, is set to undergo its biggest innovation in 2021, powered by advanced new research and world-leading technology. The revitalised bestseller will be released worldwide in July 2021.

Clé de Peau Beauté

The latest addition to the age-defying Supreme series, Clé de Peau Beauté’s Volumizing Crème Supreme targets loss of skin volume. Formulated with ‘Cushioning Plumpifier’ – a blend of powerful botanicals – the product can be applied twice a day to deliver youthful looking skin.

The Clé de Peau Beauté Volumizing Crème Supreme is available now in TR Asia Pacific and will be available Q1 in TR West.


The new IPSA Metabolizer, now in its ninth edition, focuses on the skin’s oxygen levels, which play an important role in cell renewal and maturation.

IPSA Metabolizer: Available in Asia Pacific travel retail from January

The product contains an OX-ME formula to help create oxygen-enriched skin. The rejuvenated moisturiser, which is available in eight types, to target different skin conditions, aims to enhance the skin with moisture, resilience and translucency.

IPSA Metabolizer will be available in TR Asia Pacific from January 2021.


ELIXIR Superieur Lifting Moisture Lotion T II Jumbo is exclusive to travel retail

ELIXIR is releasing its best-selling ELIXIR Superieur Lifting Moisture Lotion T II, in a Jumbo 300ml size, which is exclusive to travel retail.

Ingredients include watercress complex to strengthen elasticity by promoting the production of Type III collagen and soluble collagen to give transparency. Other moisturising ingredients provide a dewy, nourished texture.

ELIXIR Superieur Lifting Moisture Lotion T II Jumbo is available in TR Asia Pacific from this month (October).


NARS will showcase two collections: a new Air Matte Lip Colour lipstick range, and its travel retail exclusive NARS On the Glow Collection, featuring the brand’s bestsellers.

The limited-edition Air Matte Lip Colour contains a new, innovative formula, which according to the brand, “glides seamlessly onto lips for an airy, longwear matte lip colour”.

It contains Color Diffusion Complex technology, a weightless blend of polymers and micro powders that diffuse colour for a soft-focus finish and creamy texture.

The collection comes in ten shades and will be available from November in TR Asia Pacific.

The NARS On the Glow range includes NARS Afterglow Face Palette with four shades of Audacious Lipstick, six shades of Eyeshadow, a Highlighting Blush and an Orgasm Blush2. Presented in a NARS make-up pouch, the set is completed with a Mini Lip Brush, Mini Eyeshadow Brush and a Mini Blush.

NARS Afterglow Cheek Palette features three shades of blushes and one bronzing powder. The blushes are infused with a blendable formula and come shades of matte, satin and shimmering.

NARS said its limited-edition NARS Essential Face Set, which contains everyday NARS essentials and three shades of the NARS Audacious Lipstick, is curated “exclusively for jetsetters”. It includes Orgasm blush, Light Reflecting Setting Powder and a Mini Blush Brush.

The NARS On the Glow Collection will be available from November 2020 in TR Asia Pacific.