Shiseido Travel Retail leaps into the Year of the Rabbit with annual Lunar New Year releases

Shiseido, Clé de Peau Beauté and Nars take inspiration from the Chinese Zodiac Rabbit for its annual Lunar New Year releases

Shiseido Travel Retail has released the annual Lunar New Year collections from its prestige beauty brands: Shiseido, Clé de Peau Beauté and NARS. The Lunar New Year assortment offers the brands’ best-selling lines in vibrant red packaging to welcome the Year of the Rabbit.

Shiseido Travel Retail Vice President, Strategic Marketing Siv Chao commented, “The arrival of the Spring Festival brings with it the hope for health, happiness and good fortune around the world. To mark the Lunar New Year, we have reimagined our best-selling skin beauty and prestige makeup brands to encourage travellers to celebrate their beauty, take on new challenges and share prosperity for the year ahead with their loved ones.”

Shiseido

The Shiseido Ultimune Power Infusing Concentrate gets a festive Year of the Rabbit makeover and is available in limited-edition single and double formats

Flagship brand Shiseido has reimagined its popular Ultimune Power Infusing Concentrate range with colourful Luna New Year-inspired limited-edition packaging. The design was inspired by the softness, flexibility and power of the Chinese Zodiac rabbit.

The limited-edition Ultimune Power Infusing Concentrate is available as a single and double Set. It is now available in Japan and Asia Pacific travel retail.

Clé de Peau Beauté

Tashi Tsering redesigned The Serum with Chinese floral motifs
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Clé de Peau Beauté released a limited-edition design for its hero product, The Serum.

The design was created by Chinese textile illustrator Tashi Tsering and was inspired by ‘Chinoiserie’. The bottle is dressed in red, decorated with peonies and gold leaves. It is now available in Asia Pacific travel retail.

NARS

The NARS Lunar New Collection reimagines the beauty brand’s best-selling Light Reflecting Setting Powder Set in a vibrant red and gold colour palette.

The powder has been equipped with Photochromic Technology and comes with a puff applicator. It is now available in Japan and Asia Pacific travel retail.

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The NARS Light Reflecting Powder Set is dressed in vibrant red and gold for Lunar New Year
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