Shiseido to shine a spotlight on Nars and Laura Mercier in Cannes

Cult status: Nars and Laura Mercier have helped Shiseido Travel Retail become the fourth -argest player in the category

Shiseido Travel Retail will be showcasing new make-up products and travel retail exclusives from Nars and Laura Mercier at the upcoming TFWA World Exhibition and Conference in Cannes.

Nars will be previewing its Original 12 Lipstick Collection and its travel retail exclusive Jetsetter collection. Laura Mercier will launch two skin-perfecting Tinted Moisturisers and four travel retail exclusive make-up sets.

Nars experienced +45% growth in the first half of 2019 and hopes to supplement this momentum with two new travel retail launches this September. The brand will be relaunching its Original 12 Lipstick Collection, which now features 60 lipstick shades including the original 12.

The collection’s pigment-rich formula is enhanced with passionfruit seed and moringa seed oil, that improve skin vitality and preserve colour vibrancy. The new edition features an exclusive matte red packaging that commemorates the brand’s 25 years in the industry. It also pays homage to Nars Founder and Creative Director François Nars, said the brand.

Nars is also introducing its Jetsetter must-haves for fall 2019. The travel retail exclusive Jetsetter  range includes the new Jetsetter Face Palette, the Cult Classics Set, the Powermatte Lip Pigment Duo, the Radiant Creamy Concealer Duo, the Light Reflecting Loose Setting Powder Duo, and the Velvet Matte Lip Pencil Trio.

The Original 12 Lipstick Collection pays homage to Nars Founder and Creative Director François Nars and has become a favourite among beauty fans
(Left) Nars Powermatte Lip Pigment Duos; (Right) Nars Jetsetting Face Palette
(Left) Nars Radiant Creamy Concealer Duo; (Right) Nars Velvet Matte Lip Pencil Trio

Shiseido Travel Retail is also re-launching two of Laura Mercier’s ‘flawless face’ bestsellers — the Tinted Moisturiser Natural Skin Perfector and the Tinted Moisturiser Illuminating Natural Skin Perfector. Both moisturisers feature an enhanced formula and updated packaging. The new formula offers lightweight and natural sheer coverage, SPF 30 UVB/UVA sun protection, and a blend of vitamins C and E to protect skin from environmental pollutants.

The Tinted Moisturiser is enhanced with a Macadamia and Kukui Seed Oil hydrating complex, while the Tinted Illuminating Moisturiser is enhanced with a French Algae and Liquorice extract radiance boosting complex. Both moisturisers will be available in Asia Pacific travel retail from the beginning of September.

Laura Mercier will also be launching its first travel-exclusive collection. The four make-up sets feature a curated selection of the brand’s best-selling beauty products. The ‘Primed to Go’ set is made up of two full-sized foundation primers and the ‘Set to Go’ set offers two full-sized Translucent Loose Setting Powders and Velour Puffs. The ‘Radiance to Go’ set features two full-sized Matte Radiance Baked Highlight Powders, while the ‘Velour to Go’ set offers three full-sized Velour Extreme Matte Lipsticks with in-built sharpeners.

‘Flawless Finish’: The two re-launched Laura Mercier Tinted Moisturisers both feature enhanced formulas and updated packaging
(Top left) Laura Mercier ‘Set to Go’ Translucent Loose Setting Powder set; (Top Right) Laura Mercier Matte Radiance Baked Highlight Powders set; (Below) Laura Mercier ‘Primed to Go’ Hydrating Foundation Primer set

Make-up has become a particularly strong sales driver for Shiseido Travel Retail, with category sales increasing by +53.5% last year. This impressive performance has helped make Shiseido Travel Retail the fourth largest make-up player in the channel, the company said. The latest Generation Research figures (excluding Amorepacific) indicated that in 2018, make-up contributed to 24% of sales in the perfume and cosmetics category as a whole. 

Shiseido Travel Retail Vice President Marketing and Innovation Elisabeth Jouguelet said, “Nars and Laura Mercier are both phenomenally successful cult brands that we are proud to have in our portfolio. They have each garnered a loyal fan base who are always on the look-out for new and exclusive products when travelling.

“We are witnessing make-up sales contributing to a larger share of the total perfume and cosmetics category in travel retail than before, so it is essential that we continue to refresh our offer and leverage the expertise of our product development teams to stay ahead of the curve. We are confident that these latest launches will become the must-have items in travellers’ make-up bags,” she added.

 

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