Shiseido Travel Retail has added three new make-up products to its flagship Shiseido brand for spring/summer 2017.
Synchro Skin Glow Luminizing Fluid Foundation SPF 20 is said to provide eight-hour hydration while synchronising with the skin for a healthy glow. The product is formulated with Responsive Sensory Technology which adapts to every skin type, condition and tone.
The foundation also features Super Bio-Moisture Network technology, Argan Oil and Yuzu Seed Extract which are claimed to prevent a flakey, uneven finish caused by dryness. Wild Thyme Extract works with an anti-oxidant effect.
Synchro Skin Glow Luminizing Fluid Foundation (30ml) is available in eight shades for travel retail and is launching this month in Asia Pacific and the Americas before rolling out to EMEA in April.
New Full Lash Multi-Dimension Mascara, described as a panoramic silhouette mascara, features the “most lightweight formula in its history”.
According to Shiseido, the mascara lasts for eight hours and can easily be removed with warm water. The panoramic brush has a flexible head that rotates 360° and bends up to a 30° angle to reach tiny and hard-to-reach lashes.
Full Lash Multi-Dimension Mascara, available in black, brown and a waterproof version, is on-counter now in travel retail Asia Pacific (black and waterproof) and travel retail EMEA (non-waterproof in black and brown). The non-waterproof in black and brown is launching this month in the Americas.
Shiseido’s 7 Lights Powder Illuminator is a modern interpretation of the Rainbow Face Powder released 100 years ago. The product is infused with a floral green scent and combines seven new light-reflecting pigments, offering new face colour shades.
The formula’s two key powders (Dryness Reset and Stickiness Reset) adjust to different skin conditions, smoothing rough skin and absorbing excess oil that causes sebum shine. According to the brand, this resets dryness and stickiness, so skin can maintain itself in a comfortable state.
7 Lights Powder Illuminator has already launched in travel retail Asia Pacific and EMEA and is rolling out this month to the Americas.
