Shiseido Travel Retail has commissioned design and brand consultancy Bloommiami to create and install an interactive activation at T Galleria by DFS, Hawaii.
The activation, running until 30 April, highlights the DFS-exclusive Ultimune and White Lucent Power Bright Set and offers customers interactive beauty lessons via a digital photo booth.
The site also features suspended origami butterflies. An on-site printer allows customers to personalise and share their own digital origami butterfly and mini movie on social media. Customers can also receive a printout version of their personal butterfly with Shiseido beauty tips.
Bloommiami Partner Darin Held said: “Having the opportunity to partner with Shiseido once again is exciting for Bloommiami. We are thrilled that they felt confident in our ability to execute their project almost 5,000 miles away from our home base. In fact, to meet Shiseido’s promotion deadline we needed to build the activation in three weeks.”
Held continued: “The use of origami is also a first for us and it’s certainly a clever way for Shiseido to engage consumers in a very tactile, very human manner. Also, they are creating memorable, sharable experiences that go beyond the initial engagement point.”