Shiseido Americas yesterday (12 July) announced that it has completed the purchase of Gurwitch Products from Alticor Inc.
As a result of the transaction, Shiseido Americas has acquired Gurwitch’s portfolio of prestige colour cosmetics and skincare brands: Laura Mercier and RéVive.
Shiseido Americas President and Chief Executive Officer Marc Rey said: “Today marks an exciting milestone for Shiseido, both globally and here in the Americas region, and we couldn’t be more excited to welcome these iconic and visionary brands into the Shiseido family. Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige brands, and we see significant opportunity to further strengthen our combined position in the fast-growing prestige make-up market and around the world.
“We have recently built terrific competencies in the Americas with our global Centers of Excellence for Makeup and Digital, as well as our Americas Innovation Center. Together, all of our brands will benefit from even greater innovation fueled by Shiseido’s unique scale, shared resources platform and global footprint.”
