INTERNATIONAL. Leading brand owners in the travel retail eyewear category have announced details of the 11th Sunglasses Workshop & Awards, which will take place on 1 October during the TFWA World Exhibition.
The event, which is jointly organised by De Rigo, Essilor, Kering Eyewear, Luxottica Group, Marchon, Marcolin, Maui Jim and Safilo, has become a staple of the Cannes calendar and will this year be held at new venue Hôtel Barrière Le Majestic.
The invite-only event will open with a workshop on the sunglasses category featuring insight from several influential executives before an awards ceremony honouring the best of the category takes place.
This year’s awards features two new categories to recognise the strong marketing activity taking place in sunglasses in travel retail. The eight categories this year are:
- Best New Sunglasses Environment
- Best Dedicated Sunglasses Sales Team
- Best Digital Initiative for the Sunglasses Category
- Best Marketing Activity: On-Airport
- Best Marketing Activity: Off-Airport
- Best Off-Airport Sunglasses Retailer
- Sunglasses Retailer of the Year (under US$2 billion)
- Sunglasses Retailer of the Year (over US$2 billion)
Entries are now open and the deadline is 6 September. Entries will then be judged by a panel comprising:
- De Rigo Travel Retail manager Alessandra Piccin
- Essilor Vice President of Asia Pacific & Oceania & Global Travel Retail Francesco Leccisi
- Kering Eyewear Global Head of Centralised Channels Omar Hagi
- Luxottica Group Global Channels Director Alessandro Pozzi
- Marchon Global Travel Retail and E-commerce Director Erwan Le Guennec
- Marcolin Duty Free & Travel Retail Sales Manager Lucilla Tremonti
- Maui Jim Senior Duty Free Sales Director Giles Marks
- Safilo Group Head of Global Travel Retail Alessandro Marinelli
A statement from the co-organisers said: “The Sunglasses Workshop is a unique collaboration and a testament to the strength and continued growth opportunities presented by the category in the global travel retail channel.
“Each year, we bring travel retailers and landlords together to share their best practices, stimulate new ideas and recognise the best-in-class for their commitment and support. We look forward to welcoming all our category partners in Cannes, with several exciting new features this year.”
Sunglasses category stakeholders interested in attending the event should contact marketing and design agency Filtr.
