Korean travel retailer The Shilla Duty Free has partnered with Estée Lauder to launch a new travel exclusive, the Radiant Skin Essentials Collection.
The collection features three of the US beauty brand’s most popular lines – Advanced Night Repair, Advanced Night Repair Eye Supercharged Complex, and Resilience Multi-Effect Night Tri-Peptide Face and Neck Crème.
The Radiant Skin Essentials Collection is available only at The Shilla Duty Free stores in South Korea, Singapore and Hong Kong. It retails at S$337.30 (US$250) in Singapore and is available from this month until May 2020 while stocks last.
“Sharing the same belief in the pursuit of innovation, we are proud to collaborate with beauty powerhouse Estée Lauder to introduce the Radiant Skin Essentials Collection to our customers,” said The Shilla Duty Free Executive Vice President Young Hoon Kim.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Shilla and Estée Lauder’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”
Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.
Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.