Sensai showcases the essence of Japanese luxury skincare

CHINA. To coincide with the upcoming National Day Golden Week, which kicks off on 1 October, Japanese luxury beauty brand Sensai has launched a pop-up store at Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya.

The opening (along with others to be reported soon) helps make the store the ‘go-to destination’ for consumers seeking unique skincare experiences this October, HTDF told The Moodie Davitt Report.

The pop-up will run until 31 October, highlighting new products and offering a variety of shopping benefits and exclusive gifts.

Time-honoured aesthetics

Kao Group-owned Sensai is a high-end cosmetics brand dedicated to bringing together time-honoured Japanese aesthetics and sensibility and advanced technology.

Its HTDF pop-up is designed to showcase the philosophy and essence of Japanese-style luxury skincare. It highlights hero products such as Absolute Silk Micro Mousse Treatment, Cellular Performance Cream Foundation and Silky Purifying Creamy Soap, as well as the Expert Items line.

The pop-up offers -20% off all individual products and 3x reward points. Customers who purchase any full-size product can receive a complimentary toner; those who opt for the ‘Japanese Luxury Skincare Experience’ enjoy exclusive gifts.

Customers opting for the ‘Japanese Luxury Skincare Experience’ enjoy exclusive Sensai gifts

In addition, a string of pop-ups by renowned brands including Clinique, 13De Marzo, Fiyta and Hennessy, can be found at the store’s first-floor atrium.

Having just reopened on 16 September following six weeks of COVID-related temporary closure, HTDF says that the store is strictly implementing COVID-prevention and control measures.

All customers must scan the venue QR code, present a health code and a negative PCR result, and have their temperature taken before entering the store. They must also wear a mask throughout their time inside the complex.

In the meantime, the store is offering member shopping coupons, gifts and iPhone promotions to help revive business.

HTDF said that it will roll out more promotions and activities as part of the inaugural Hainan Offshore Duty Free Shopping Festival, which runs until the end of the year.

The retailer is committed to boosting the island’s duty free sales by providing tourists and shoppers with a safe retail environment, thoughtful services and amazing offers, HTDF added.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.

In July The Moodie Davitt Report launched a new quarterly eZine called The Moodie Davitt China Travel Retail Report. The cover story was dedicated to China Tourism Group. Click on the image to read the bi-lingual title. The next edition will be published in November. Please email Kristyn@MoodieDavittReport.com for a free first year subscription. For advertising enquiries please email Irene Revilla at Irene@MoodieDavittReport.com

Follow The Moodie Davitt Report on Linkedin:

 

Share this article:

Related Articles