CHINA/HONG KONG. Senior industry executive and founder of Excel Brand Solutions, Art Miller, has been appointed to the board of directors of Choice Trading (Hong Kong) Limited.

Choice Trading, a marketer of beauty, fashion and lifestyle brands is headquartered in Shenzhen, China with offices in Hong Kong.

Art Miller brings experience from a 20-year career in travel retail.

Miller brings considerable experience to the role having spent 20 years working in senior travel retail capacities for cosmetics group Revlon, and most recently running his own successful brand consultancy.

Among other roles Miller, who has now been a resident in Asia for nearly 30 years, will lead the Business Development function for the group and will also act as a key advisor to Choice Trading’s founder and Managing Owner, Jimmy Luo Jie.

Choice Trading was established in 2015 with the goal of providing “aspirational, distinctive, and high-quality fashion products to consumers”. It uses both cross-border and domestic ecommerce business models, and promotes brands and products through three main divisions: Beauty Products; Fashion Apparel and Accessories; and Lifestyle Products.

Asked what attracted him to the role, Miller told The Moodie Davitt Report: “It is the sense of dedication and persistence exhibited by Jimmy Luo, which I happen to share, and of course the extraordinary growth that both the Chinese and e-commerce beauty markets offer. In relative terms, these markets are still in their very early stages.”

From June 2019 Choice Trading will be renamed as The Choice Group.