SINGAPORE. Changi Airport Group (CAG) has launched a Direct Marketing Exercise inviting potential partners to bid for nine confectionery stores across all four terminals at Singapore Changi Airport.
The airport company said: “As one of the most accessible and inclusive categories, the Chocolate/Candy/Delicatessen concessions serve to diversify our retail offerings while delivering a fun and vibrant vibe to the overall retail ambience at Changi Airport.”
It is seeking retailers who can position Changi Airport as “best-in-class” through:
- Engaging and creative concepts with impactful store designs offering passengers “an unforgettable retail experience”;
- A wide assortment of products that cater to different tastes and price points;
- Creative use of technology, creative visual merchandising techniques, and/or marketing activations to drive penetration and conversion; and
- A high level of customer service.
The nine outlets are split into four concession packages. Concession A comprises two shops, of 174sq m and 35sq m respectively. Each carries a three-year contract, the first from 11 April 2020, the second from 11 June 2020.
Concession B covers four units, of 240sq m, 126sq m (increasing to 162sq m in new premises), 93sq m and 68sq m, with three-year contracts starting in March or May next year.
Concession C covers two stores, of 219sq m and 150sq m respectively, with the first three-year contract beginning in March 2020 and the second in June 2020. Concession D covers a large space of 431sq m.
All contracts include a two-year extension option, except for B2 (the B concession that will feature a new location) and D.
Across Changi’s four terminals, the major concessions for confectionery & food are run by Lagardère Travel Retail (So Chocolate) and FNA International (The Cocoa Trees and Cocoa & Co.)
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