Seeing is believing: All eyes are on Safilo’s digital museum

Safilo Group is launching a Cloud-based digital museum dedicated to the history of the eyewear industry and technologies used in it.

The digital project, GalleriaSafilo.com, highlights the company’s role in establishing the Italian eyewear manufacturing tradition. It also showcases Safilo’s private collection of eyewear, collated in memory of historical owner Guglielmo Tabacchi.

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Safilo said the museum, which can be accessed on a range of smart devices, would appeal to a variety of visitors, including scholars, researchers and “those who are curious about the history of costume and the eyewear industry”.

The museum will debut at eyewear show MIDO 2017, which will be held in Milan, Italy between 25-27 February.

Visitors to GalleriaSafilo.com will have the opportunity to register and create a personal gallery by selecting and downloading their favourite pieces from the 300 items of Safilo’s permanent collection on display.

The collection includes glasses that belonged to Elvis Presley, Madonna and Elton John alongside ancient and contemporary artworks. These are classified by genre (ancient, modern, active, celebrities, lifestyle, art, science); historical period (from the 17th to the 21st century); and brand (Safilo, Polaroid, Carrera, Smith). All items can be shared digitally using social networks, with the opportunity to ‘tag’ friends and “involve them in the discovery”.

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GalleriaSafilo.com is intended as a place to enhance and share Safilo’s “universe of ideas, products, techniques, stories and innovation”, the company explained.

It added that GalleriaSafilo.com will also feature a calendar of events and temporary exhibitions dedicated to locations, personalities, and new or unseen objects particularly significant for the eyewear world.

“This is an opportunity that Safilo offers also to its customers, collectors, and fashion brands who wish to collaborate and make use of this unique exhibition space, which can be consulted worldwide,” Safilo said of the digital project.

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