Scuderia Ferrari takes pole position with Dufry at Madrid Barajas Airport

Movado Group is partnering with Dufry to feature Scuderia Ferrari watches in a motorsport-themed pop-up at Adolfo Suárez Madrid–Barajas Airport.

Wheels in motion: Scuderia Ferrari watches with Dufry at Madrid–Barajas Airport

The Terminal 4 activation, which will run until 7 January, invites travellers to experience the thrill of a race on a Scuderia Ferrari driving simulator.

Scuderia Ferrari said the promotion encourages consumer engagement with the brand’s new products and brings the racing experience closer to its customers.

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