Scorpio Worldwide will introduce a range of lower-priced Timberland watches at next month’s TFWA Asia Pacific Exhibition (stand D9) in a bid to increase the brand’s appeal.
Scorpio said that the watches, priced at US$99, give consumers all the benefits of the Timberland brand but at a more accessible price point. New models include the Brighton, available in a choice of colour and dial designs, and the Dennett which features a resin case and Nato strap.
Scorpio Worldwide Managing Director Ian Cowie said: “Timberland has been a staple brand in our watch portfolio for several years now. It is an instantly recognisable brand, so this obviously makes a big difference when it comes to selling to our inflight customers – especially in Asia.
“These new additions to the collection ensure we have a Timberland watch to suit most passengers’ budget, without compromising on quality or style.”