Schiphol Airport Retail names Simon Asmus as Managing Director

NETHERLANDS. Schiphol Airport Retail (SAR) has named Simon Asmus as Managing Director effective from 1 April, a move ratified by the SAR Works Council. As reported, Gebr Heinemann acquired a 60% stake in SAR in 2015, creating a joint venture for liquor, tobacco & confectionery retailing with Schiphol Group at the Dutch hub.

German-born Asmus is a 31-year-old graduate in business administration, starting his career in technical engineering before moving into hospitality and retail.

In April 2014, he began work at Gebr. Heinemann as a management trainee, and is currently Operations Manager for Travel Retail Norway. He was previously Project Manager at Heinemann’s operations in Sharm El Sheikh, Egypt),

A statement from SAR said: “We are looking forward to welcoming Simon and wish him and his family a great start in Amsterdam and at Schiphol.”

Asmus takes over the role vacated by Peter-Jan Rozenberg in October 2016.

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Simon Asmus will manage the Heinemann-led Schiphol Airport Retail core category business across Schiphol’s terminals
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