NETHERLANDS. The Exquisite shop run by Heinemann-controlled Schiphol Airport Retail at Amsterdam Airport Schiphol has been named a ‘Habanos Specialist’. The seal is awarded to cigar stores (around 700 worldwide) that present an especially wide range of Cuban cigars in a premium environment.
In a statement, Gebr Heinemann noted: “The shops have to meet various requirements for the seal. It has to be a distinguished shop with a suitable humidor, the staff have to be specially trained [and] more than 50% of the premium cigars have to be Habanos. The remainder of the range has to fit in with the Habanos and include the top sellers in the relevant country.”
Habanos offers certified shops benefits such as special training courses, a presence on the Habanos website and a purchase option for new products and special launches. “The latter is particularly important to us,” explained Gebr Heinemann Director Purchasing Liquor Tobacco Confectionery and Fine Food Rüdiger Stelkens. “If bad harvests cause supply shortages for the high-class products, thanks to the seal we can always still offer our customers the best Habanos.”
The Exquisite Shop at Schiphol Lounge 3 offers cigars, fine wines and luxury spirits.
