International hospitality group Banyan Tree will showcase its refreshed line of bath, body and home products at the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore (Level 1 N16).
An 18-month reformulation of the Banyan Tree product line extends across packaging and ingredients as the company aims to offer “the best for our bodies and our planet”. Banyan Tree said the refresh was “meticulously managed” to ensure that almost all of Banyan Tree‘s bath, body and home offerings are made of 95% natural sustainably-sourced ingredients.
The new-look Banyan Tree products underline Banyan Tree Hotels & Resorts’ pledge against single-use plastic.
Banyan Tree Spa and Gallery Assistant Vice President Ho Ren Yung said: “We are proud to reimagine what a holistic wellness experience means to our customers, and thrilled that they can now enjoy our natural botanical remedies and aromatherapy products at home.
“Reformulating our offering has been a long but rewarding journey, one that builds on Banyan Tree’s 20 years of championing artisanal craft, ecology and sustainability. Our dedicated team and ethical partners have examined every ingredient used in each of our products – questioning the origin and benefits of each – to provide the best for our bodies and our planet.
“These are products we use on our skin every day, and wash out into the oceans – our commitment to wellness and sustainability demands that we make this change.”
New home and travel aromatherapy offerings include aromatherapy balms, roll-on perfumes and soy candles, made with 100% pure essential oils. Products are available online and will also be available in most Banyan Tree hotels and spas worldwide by the end of 2018.
Banyan Tree said its philosophy is rooted in the reinvigorating power of aromatherapy. Ingredients such as honey, lotus and jasmine rice are included, as in traditional wisdom and beauty practices across Asia. The ingredients’ active benefits are combined with other complementary, results-driven formulations.
“These are products we use on our skin every day, and wash out into the oceans – our commitment to wellness and sustainability demands that we make this change.”
“This marriage of heritage with modern technology ensures consumers bring home nature’s best botanical blends,” the brand stated.
Banyan Tree products, including body lotions, shower gels, bath crystals and body butters, have been formulated to be free of harmful chemicals, including sodium lauryl sulphates, sodium lauryl ether sulphates, and the commonly-used ammonium laureth sulfate. Colouring agents and unnecessary fragrances have also been removed and replaced with mainly plant-derived alternatives to reduce chemical risk in bodies and make the products suitable for those with sensitive skin.
Banyan Tree said efforts to increase the amount of organic origin items that are Ecocert-certified, and to ensure that the base quality of each formulation is premium, are ongoing. Ingredients used include coconut oil and lemongrass from Thailand, olive oil from Italy, lavender from France and argan oil from Africa.
Banyan Tree said its bodycare and aromatherapy products are responsibly-sourced. Blends are not tested on animals. Whenever possible, the botanical elements used are Ecocert-certified and conscientiously sourced, supporting local communities and upholding sustainable economies in the process.
A new packaging design is inspired by the Banyan Tree logo and green banyan tree leaves. Bottles are made from PETG recyclable plastic and printed in environmentally-friendly inks. “A concerted effort has been made to minimise any unnecessary packaging,” said Banyan Tree.
Gift packaging has been replaced with sustainable materials; fabric wraps and tote bags made from recycled plastic bottles and gift boxes handmade from mulberry paper.
Some purchases are wrapped furoshiki-syle in a silky fabric woven from recycled plastic bottles that can be repurposed as a scarf. On Earth Day (22 April), the fabric wrap was complimentary with every purchase over US$22.
