IRELAND. Aer Rianta International (ARI) has launched a Christmas campaign at The Loop in Dublin Airport.

With a focus on a retail theatre, The Loop’s Season of Surprise campaign features a resident Santa Claus, special gifts and offers, and live parades with a marching brass band.

ARI Ireland Retail Director Paul Neeson noted the growing importance of creating unique travel moments for customers to enjoy, and said the retailer had committed to innovating its in-store experience.

“The Season of Surprise campaign not only provides our customers with the best gift offers, but also fun and enjoyment as they embark on their journeys,” he said.

“We are passionate about giving our customers a positive airport experience and it’s been wonderful to see so many travellers enjoying the music and taking their photographs with Santa Claus.

“This is a great opportunity for us to wish our customers a very ‘Merry Christmas’ in a new and interactive way.”

Santa selfie: Irish singer Daniel O’Donnell was on hand to join in with the celebrations

The Season of Surprise campaign will run in The Loop stores in both terminals 1 and 2 throughout December.