Italian eyewear manufacturer Safilo has launched its exclusive Atelier Division with Elie Saab Couture and OXYDO brands.
Atelier, positioned above the fashion luxury segment, offers an exclusive new eyewear selection of “highly sophisticated” brands. Safilo said its Atelier Division represents a “most refined eyewear concept in the context of design, art, and fashion trends”.
Eyewear from the division will be available in the most exclusive specialist optical and fashion boutique stores across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive limited editions made to order.
Safilo CEO Luisa Delgado said: “With Atelier, we also enter as per our 2020 strategic plan the segment of super luxury eyewear. It offers very interesting growth and profitability rates. Because we have made high quality product and distribution differentiation the bedrock of our corporate strategy over the past few years, we can now scale that to match precisely the requirements of the super luxury business model.
“We are delighted to debut with two exquisite brands, Elie Saab Eyewear Couture of unparalleled sophistication, and our own OXYDO blending trailblazing technology and art-inspired-beauty. In both, we have brought to life in market disruptive ways our renowned product savoir faire heritage and innovation capabilities.”
Safilo Atelier draws its inspiration from a long tradition of eyewear craftsmanship dating back to 1878. Safilo’s Artisans, who boast decades of eyewear expertise, create unique Masterpieces and Atelier Limited Editions by shaping refined materials, stones and precious metals.
Elie Saab eyewear merges tradition and craftsmanship and features precious materials and handmade embroideries.
OXYDO, said to pioneer a synthesis of design, art and innovation, uses advanced technologies such as 3D print and architectural constructions.
Each OXYDO eyewear piece is available in a limited edition, exclusively made for the customer, and is marked by an identifying code highlighting the numeric progression in the year of the model release.
Elie Saab and OXYDO are currently being presented as part of Safilo’s Spring Summer 2017 collection in 20 showrooms across the world, including Padova, Milan, London, Madrid, New York and Hong Kong.
