Italian eyewear specialist Safilo has announced an exclusive distribution partnership with Kronotime for the Colombian market.
The collaboration will allow Safilo to offer its portfolio of 30 eyewear brands across five consumer segments: Mass/Cool, Lifestyle, Outdoor and Sports, Premium, Fashion Luxury and Atelier.
Kronotime has more than 50 years’ experience of brand building in Colombia. It is a key player in Latin America in retail and wholesale distribution with over 56 owned retail stores and ten locally operated brands in over eight cities.
Safilo said the agreement represents another step in its Latin American development, which is part of the company’s growth acceleration plan for its Emerging Markets unit within its 2020 strategic plan.
Safilo Group CEO Luisa Delgado said: “We are excited about the growth potential that Colombia offers today for our eyewear brands. A big country with an important optical tradition, high engagement in fashion and design, and appreciation for product quality, which is ready now for locally relevant brand development across all segments with a keen eye on our leading brands Polaroid and Carrera.
“We are delighted to welcome Kronotime to our Global Partner Network. We trust its distribution expertise and proven brand building capabilities to develop our business in Colombia with both a fast pace and a long-term view, reflective of our strategic priorities.”
Kronotime CEO Alan Bursztyn commented: “We are proud to have the opportunity to work with Safilo in the distribution and development of its portfolio of leading brands in the Colombian market. Safilo is recognised worldwide for its quality, design and professionalism in distribution, principles we will follow for the long-term development of the business in our country.”
