ITALY/USA. Safilo and premium luxury brand Rebecca Minkoff have announced an agreement for the design, manufacturing and distribution of a new collection of sunglasses and optical frames.
A US brand specialising in attainable luxury handbags, accessories, and apparel Rebecca Minkoff is the largest millennial female-led global lifestyle brand, the company said.
The agreement will run for seven years through to 31 December 2024 and the scope will be worldwide. The first Rebecca Minkoff sunglass collection will be launched in the fourth quarter of 2018, followed by an optical collection in January 2019. The collection will be available on the brand’s e-commerce site and in boutiques, department and sunglass speciality stores and optical stores worldwide.
“Rebecca Minkoff is an exciting further addition to our brand portfolio – the largest global label led by a millennial female designer and one of the fastest growing brands in the contemporary segment,” said Safilo CEO Luisa Delgado.
“The brand’s unique relevance among tech and fashion-forward modern women, and its inspired following of empowered digital born millennials, offers Safilo interesting business growth and learning opportunities. We embrace the opportunity to shape the product design, communication and distribution of Rebecca Minkoff eyewear in excitingly new, intuitively connected, and uniquely relevant ways.”
Fashion designer Rebecca Minkoff said: “We are very proud to partner with Safilo, because our millennial customer is very much attracted by an authentic product, its quality, its origins and its craftsmanship that, in Safilo, dates back to 1878.”
“This extension into eyewear is a natural development for a brand like ours, loved for our passion as much as our accessories. Working with Safilo has allowed us to develop a quality product that is true to the Rebecca Minkoff brand,” added Rebecca Minkoff CEO and co-founder Uri Minkoff.
Rebecca Minkoff joins Safilo’s portfolio of eyewear brands, which encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Elie Saab, Fossil, Givenchy, havaianas, Jack Spade, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.
