Safilo posts strong sales growth and margin improvement in 2022

Safilo’s historic site in Calalzo di Cadore, Belluno, Italy {Photo: Safilo)

Eyewear group Safilo ended its fiscal year with preliminary net sales of €1,076.7 million in 2022, up by +4.2% at constant exchange rates (+11.1% at current exchange rates) from the €969.6 million registered in 2021.

Adjusted EBITDA (preliminary) grew by +24% to €101 million from the year prior, with a sales margin of 9.4%. While slightly below management’s expectations, the result shows an improvement of 100 basis points compared to the 8.4% margin posted the year before.

A snapshot of key financials at Safilo in the year ended 31 December. Click to expand. 

Safilo said its own brands were key to the Group’s overall improvement. Smith registered another strong sales increase, confirming its position as a leading brand in the rapidly growing outdoor eyewear and sports products segment. Carrera (“far exceeding pre-pandemic levels”) and Polaroid also saw double-digit growth,

Safilo Group’s blend of owned and licensed brands has enabled it to offset the loss of high-profile agreements with Dior and other LVMH houses over recent years {Photo: Safilo}

Safilo said its licensed business also delivered solid gains in the year with established eyewear collections and inclusion of new licences helping to offset the sales lost from discontinued licences in earlier years.

Safilo’s licensed brands include Banana Republic, BOSS, Carolina Herrera, Eyewear by David Beckham, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, and Kate Spade New York, among others.

The company saw the strongest sales growth in Europe, particularly in Turkey and Poland, followed by North America, while Asia Pacific also recorded positive figures in 2022.

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