Safilo Group is strengthening its commitment to sustainability by partnering with Eastman Tenite Renew to bring more recycled materials to its sunglasses and prescription collections.

The two companies joined forces in March 2021 by introducing Eastman Tritan Renew and Eastman Acetate Renew to Safilo’s Polaroid Spring Summer Collection 2022.

Safilo will now introduce Tenite Renew to its Levi’s collections next January, where it will be rolled out across the group’s portfolio for sun and prescription frames.

Sustainability focus: Safilo is committed to reducing the use of new resources without compromising aesthetics and performance

Safilo Group Chief Licensed Brand and Global Product Officer Vladimiro Baldin said: “Our intention is to expand the use of sustainable materials as much as possible to progress in our sustainability journey.

“By being the first player in the eyewear industry using all Eastman Renew materials for this application – Acetate Renew, Tritan Renew and Tenite Renew – Safilo can provide our customer with a variety of differentiated options that meet their high standards for both design and sustainability.

“We are committed to leading the way in our approach to our products reducing the use of new resources and without compromising the aesthetic and performance of our frames and lenses, thereby continuing to offer the same level of impeccable quality.”

Tenite Renew is part of a range of sustainable materials now offered at scale by Eastman, a global materials provider and pioneer in molecular recycling technologies.

Produced with Eastman’s carbon renewal technology, using hard to recycle plastic waste in the place of fossil fuel, Tenite Renew is composed of a minimum 42% bio-based content and a minimum 20% recycled content. The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISCC (International Sustainability and Carbon Certification).

The material offers the same feel and comfort of acetate with the adjustability that opticians need to create a personalised eyewear fit

The collaboration is part of Safilo’s strategy based on three sustainability pillars: planet, product, and people. Sustainability is at the core of its business based on developing projects and initiatives that can contribute to addressing the global challenges of tomorrow.

Eastman Specialty Plastics Commercial Director Glenn Goldman said: “We are gratified to strengthen and extend our sustainability partnership with Safilo through the adoption of Tenite Renew. It’s rewarding to see our materials used to make eyewear more sustainable, and we look forward to continuing to work with Safilo to bring sustainable materials and solutions to additional brands in their portfolio.”

The Moodie Davitt Report recently caught up with Safilo’s Associate Director Global Travel Retail and Trade Marketing Global Channels Maria Valentina Alessi at TFWA World Exhibition, Cannes, where she highlighted the eyewear specialist’s portfolio and its approach to 2023.

Safilo also participated in the Sunglasses Workshop 2022 in Cannes in partnership with co-sponsors and co-hosts EssilorLuxottica, Kering Eyewear, Marchon, Marcolin, Maui Jim, Safilo Group and Thelios.

Looking towards the future: Planet, product, and people

Safilo Group’s portfolio includes own brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, Boss, Carolina Herrera, Chiara Ferragni, Dsquared2, Eyewear by David Beckham, Fossil, havaianas, Hugo, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, Ports, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.

Follow The Moodie Davitt Report on Linkedin:


Share this article:

Related Articles