Safilo Group has struck a five-year global licensing agreement for the design, manufacture and distribution of Dsquared2’s eyewear products.
Dsquared is a luxury fashion brand founded by brothers Dean & Dan Caten in 1995.
The first sunglasses and optical collection from the partnership — a Spring/Summer line for both men and women — will be launched in January 2022.
“We are very satisfied about starting this new partnership with Dsquared2, which represents a great brand addition to our portfolio and a significant opportunity to grow in the fashion luxury segment,” commented Safilo Group CEO Angelo Trocchia.
“Dean and Dan Caten’s great stylistic talent, combined with the high market appreciation of this very distinctive brand, which is complementary to the other prestigious brands already present in our portfolio, will ensure excellent results over the years, thanks to the synergy of Safilo’s unique capabilities and Dsquared2’s unconventional and innovative style.”
Commenting on the new eyewear partnership, Dsquared2 Founders Dean and Dan Caten said, “Eyewear is a very important product category for Dsquared2. We are very happy to start this new partnership with Safilo that will allow us to further strengthen our position in the segment.”
From 2008 to 2021, the Dsquared eyewear licence was held by Marcolin Group.
