Safilo Group and DFS Group recently partnered to highlight Fendi’s custom Ape truck at T Galleria by DFS, Canton Road in Hong Kong and City of Dreams in Macau.
The Ape truck featured Fendi’s newest sunglasses including Can Eye, Rainbow and Hypno Shine.
Safilo Head of Travel Retail Frederic Laffort said: “DFS is a valued partner for Safilo, especially in APAC where we have a strong focus on expanding the presence of our high-fashion brands within the travel retail channel.
“This activation is a great example of how to drive customer engagement differently in travel retail, in order to surprise consumers and to add value to the eyewear category. DFS is definitely a critical partner to implement such a breakthrough project in-store.”
DFS Group Director Accessible Fashion, Watches, Jewelry and Accessories Jason Blejwas commented: “Here at DFS we are proud to partner with Safilo to bring our customers exciting experiences such as Fendi’s custom Ape truck. This striking activation coupled with a strong product offering proved extremely successful in our Hong Kong and Macau locations and we look forward to engaging our customers with similar pop-ups in the future.”
