Safilo and Authentic Brands Group renew Juicy Couture eyewear licence deal

Safilo-group-logo-250Safilo Group and Authentic Brands Group (ABG) have extended their licence agreement for the design, manufacture and distribution of Juicy Couture eyewear until 31 December 2022.

Safilo Group CEO Luisa Delgado said: “The renewal of our licence agreement, originally forged in 2005, is a result of positive performance year over year and our strong partnership with Authentic Brands Group. The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.”

ABG EVP of Fashion Jarrod Weber commented: “We are thrilled to continue a successful partnership with Safilo. Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.”

Juicy Couture is distributed in qualified independent opticians, corporate optical chains, and department stores across the globe and on JuicyCouture.com.

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