JORDAN. Royal Jordanian has launched an online shop for its frequent-flyer scheme, Royal Club. 

The shop allows Royal Club members to redeem miles on goods including technology, fashion and home decoration. Items can be bought with a mixture of miles and cash if preferred.

The Royal Club Rewards shop is powered by Loylogic, a leader in “points experiences” and Royal Jordanian’s partner in the scheme.

Retail take-off: Loyal Royal Jordanian flyers will be able to use the new online shop to purchase goods using their accrued miles.

Royal Club Rewards will also allow members to buy extra miles and gift them to others under a programme called Buy & Gift.

Royal Jordanian President and CEO Stefan Pichler said: “Earlier this year, we promised our frequent flyers new online services and extra flexibility under the new Royal Club frequent flyer programme.

“Today, through our partnership and expanded cooperation with Loylogic, we are able to deliver on our promise.

“[Our customers] will receive their preferred products at any time, wherever they are… Moreover, our members now have the option to increase their miles balance instantly… through Buy & Gift.”

Loylogic CEO Dominic Hofer said: “We are thrilled to vastly expand our partnership with Royal Club… These launches mark another important milestone in our partnership and we are happy to deliver relevant and smart choices for the programme.”

Royal Club is Royal Jordanians new frequent flyer scheme, replacing Royal Plus.

Royal Club Rewards allows members to buy extra miles and gift them to others.