Royal Dragon vodka cements duty free presence with Gebr Heinemann

Royal Dragon vodka has sealed a partnership with leading duty free retailer Gebr Heinemann.

The new deal comes as the vodka brand aims to increase its footprint in international travel retail, following several years expanding in domestic markets.

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Royal Dragon Imperial: One of the ranges ready to roar into travel retail with Gebr Heinemann

Royal Dragon vodka Founder Michel Morren said: “This partnership perfectly fits in Royal Dragon vodka’s distribution philosophy and strengthens our presence strategically and globally.

“With almost five years of sales expansion in domestic markets, Royal Dragon vodka’s footprint in the duty free and travel retail industry – a new key sales channel for the brand – will grow.”

Morren said roll-out plans for several SKUs from the brand’s Imperial, Elite Classic and Elite Flavour (also called Fabulous Flavours) were under discussion. He added that a major launch is planned during the TFWA World Exhibition in Cannes later this year.

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Elite Flavour: Adding a touch of colour to the spirits category

Royal Dragon vodka, which is based in Hong Kong and under Dutch management, is claimed to offer a new concept in the vodka category. Its product combines Lithuanian vodka and Swiss gold, with the design blending Belgian diamonds, Italian packaging and Dutch design ideas.

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