Leading vodka producer Roust Group has collaborated with Beijing Soko to launch Russian Standard vodka in China.
Roust Group Regional General Manager Asia Pacific Mark Wood said: “This launch represents another step in becoming a leading player in a global premium vodka market. We are confident that our brands are positioned well in the Chinese market and we look forward to growing our sales and market share quickly.”
Beijing Soko Owner Dmitry Sokolov added: “Russian Standard is the only premium vodka available in China that is truly Russian because it is 100% produced in Russia, made with Russian ingredients, distilled and bottled in Russia, and has strong credentials as the world’s number one Russian premium vodka brand.
“We are excited to bring Russian Standard to Chinese vodka consumers and are confident that the brand is well positioned for success in this market.”
Roust Group goes Silver at the Moodie Davitt Virtual Travel Retail Expo
The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.
Registration is free for buyers, exhibitors and preferred media partners. (Click here to register)