Rossi D’Asiago shrinks Antica Sambuca for inflight & cruise market

sambuca_5cl-jpgLiqueur specialist Rossi D’Asiago is set to launch a miniature Antica Sambuca edition for the airline and cruise channels.

Antica Sambuca Classic 5cl will be available from early 2017 and will give the brand a new route into travel retail.

Rossi D’Asiago said it has plans to release additional Antica Sambuca flavours in the 5cl format.

Rossi D’Asiago Export Director Nicola Dal Toso said: “Our full-sized bottle is ideal for the airport shop floor, but we realised we would need to adapt its size if we wanted to offer our Sambuca both inflight and on ships.

“The new size is perfect for airlines and cruise ships that want to offer their passengers something different to drink, and don’t want to just stick to the usual spirit choices.”

Dal Toso continued: “Our Antica line offers a wide range of flavours including: Liquorice, Raspberry, Banana, Apple, Coffee, Cherry and Tropical. For the moment we have just focused on our classic Antica Sambuca product, when the timing is right and there is more of a demand, we will add to the portfolio with more flavours.”

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