Sambuca and liqueur specialist Rossi D’Asiago will present a new counter top display for Antica Sambuca’s miniature 5cl bottles at TFWA World Exhibition (Marine Village, R03).
Rossi D’Asiago said the Antica Sambuca branded display is ideal for the duty free market as it allows for a number of bottles to be displayed in an “eye-catching”, space-saving way. Each counter top display unit can hold 30 x 5cl Antica Sambuca bottles.
Rossi D’Asiago introduced its first 5cl miniature Antica Sambuca bottle last year in a bid to open up new opportunities with airlines and ferry/cruise operators.
Rossi D’Asiago Export Director Nicola Dal Toso commented: “We wanted to produce a counter top display unit that would be ideal for point-of-sale merchandising. We are aware that a lot of purchases in duty free are on impulse, so ensuring Antica Sambuca is available in a format that allows for such POS displays was vital for our global travel retail strategy. “
