Brugal Añejo Reserva (left) and Brugal Extra Viejo Reserva (right)
UK. The Edrington Group and Maxxium Global Travel Retail presened two new varieties from fast-growing Dominican Republic rum brand Ron Brugal – Brugal Añejo Reserva and Brugal Extra Viejo Reserva – at the TFWA World Exhibition last week.
The two new expressions from Brugal will be sold exclusively in the travel retail channel from January 2009.
Both reserve variants are created from a selection of aged rums with a long and intense maturation process, exceeding that of other rums.
The Añejo Reserva has a bright, clean, amber liquid with a woody aroma and a slight hint of chocolate and caramel.
The Extra Viejo Reserva has a dark, transparent amber hue and an aroma of wood, dried fruits, almonds and a touch of spice.
About Ron Brugal
Founded in 1888, Ron Brugal achieved 73% market share in the Dominican Republic in 2007 and is claimed to be the fastest-growing rum in Europe, specifically in Spain where it has increased its sales by +61% over a five-year period from 2002 – 2007.
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