Eyewear specialist Rodenstock is introducing its SuperSonic series of sunglasses to travel retail at this year’s TFWA Asia Pacific Exhibition & Conference (Stand Basement 2 J13).
The limited-edition collection comprises two models based on originals that were on the market 30 years ago but with a ‘trendy twist’. Sunglasses feature a coated stainless steel frame, slightly mirrored lenses and a distinctive shape.
SuperSonic is offered in models for men and women, both in three colour choices. Each is presented in an exclusive case with a trendy lacquer finish.
Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said: “We’re very happy to be introducing Rodenstock SuperSonic to the travel retail sector. Sunglasses continues to be one of the most buoyant categories in travel retail today and travellers demand choice, exclusivity, quality and style. Rodenstock SuperSonic meets all these requirements and we are confident they will become a highly sought-after model by consumers.”
