German eyewear specialist Rodenstock has secured deals to further its presence in travel retail following its participation in this year’s TFWA World Exhibition.
The brand was a first-time exhibitor at the Cannes event and said it set the stage for Rodenstock’s expansion worldwide. New doors are set to open across travel retail as the company builds on partnerships with leading retailers including Dufry and China Duty Free Group.
As reported, the brand has noted strong domestic growth and double-digit growth in travel retail in the year to-date.
At Cannes, Rodenstock showcased a selection of models from its latest collection, including Retro and Readers lines. It also underlined its standing as a “global player in the luxury accessories world” and its ability to offer multi-brand POS, social media campaigns and staff training options.
New marketing initiatives, which include pop-up stores and high-profile campaigns, are planned for 2020.
Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said: “Rodenstock is the perfect blend of high-quality and luxury fashion with classic styling and we have a very exciting few months to come as our global expansion gathers pace.
“Our discussions in Cannes opened the doors to a number of very exciting new opportunities and developments to come in the next year which will help secure our growth within the travel retail sector and on the world stage.”
