Rodenstock will present the latest Porsche Design eyewear at next month’s Summit of the Americas (booth 724) as it aims to grow its travel retail presence in the region.
The Laser Cut (P’8663), part of the brand’s Iconics series, is limited to 911 pieces. The sunglasses feature a 100% titanium frame and cut outs in the side areas of the middle section. The lenses are grey-tinted and give the impression that they are floating in the wrap-around titanium band.
A special laser technique was used to engrave the Porsche Design logo in the titanium temples.
The Ti-Namic line was inspired by automobile construction and comprises two correction spectacles and two sunglasses. The titanium temples resemble the side air intakes of sports cars and are said to provide comfort and flexibility in combination with the light titanium frame.
Rodenstock will also present its special-edition 40Y P’8478 sunglasses, created to mark the brand’s 40th anniversary. The sunglasses come with a matte black titanium frame and golden highlights on the nose bridge and lens holders.
They are complemented with four pairs of interchangeable lenses in blue gradients, brown, olive/silver mirrored and mercury/silver mirrored.
The sunglasses are available in two sizes, with each limited to 911 pieces.
A special travel box houses the anniversary edition and its replacement lenses. The 40Y packaging is completed with a spectacles case.
Speaking to The Moodie Davitt Report, Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said the company is seeing excellent growth in domestic markets globally in Asia, the Middle East and Eastern Europe. These regions along with North America have been earmarked as a priority for travel retail development in 2018.
“It’s the perfect time for us and we’re ready to support our retail partner investment with best-in-class merchandising and display tools, activations and promotional support,” noted Eckhardt-Koestler.
“Being a global player in the luxury accessories world with its sunglasses and readers collections, Rodenstock further leverages the image of top travel retail multibrand POS and offers best performance in-store. In addition, competent eyewear sales training for sales staff, promotions for consumers, special travel retail promotions and a variety of social media campaigns help to attract clients and support growth of global travel retail.”
Rodenstock recently became an official member of TFWA and said it plans to exhibit at all major travel retail shows going forward. “With its global premium brands like Rodenstock, rocco by Rodenstock and Porsche Design the KPI expectations of major travel retail operators can be achieved at a very satisfying level,” continued Eckhardt-Koestler.
“Beyond this Rodenstock is delivering the highest service levels in all relevant areas needed to succeed at the best sunglasses locations in the global travel retail channel. The global travel retail team based at Rodenstock HQ in Munich – supported by local teams – is driving the global strategy with a service orientated implementation focused to the needs of global travel retail companies and their consumer profile.”
