German eyewear specialist Rodenstock is partnering with Beirut Duty Free in a scratch card promotion during the MEADFA conference in Beirut this month.
Gift bags for MEADFA delegates will include the cards which offer the opportunity to win one of 300 pairs of sunglasses. Winners can collect the sunglasses from a dedicated desk at the sunglasses shop area within the Central Atrium of Beirut Duty Free as they depart through Beirut-Rafic Hariri International Airport.
Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said: “We are delighted to be working with Beirut Duty Free on this very special promotion for MEADFA delegates. The sunglasses shop at Beirut Duty Free is an excellent example of how to showcase the category in the very best way, so it is the perfect location for this activity.”
Beirut Duty Free is operated by the Phoenicia Aer Rianta Company, a joint venture between Phoenicia Trading Afro Asia and Aer Rianta International Middle East.
“We have an excellent relationship with Beirut Duty Free and are very grateful to them for allowing us to organise this promotion. We look forward to meeting delegates at MEADFA this year and wish everyone the best of luck for going home with a brand new pair of sunglasses,” Eckhardt-Koestler added.