Rituals has long been adept at creating collections that transition seamlessly from beauty to home. Armed with a deep understanding of its core customers’ lifestyles, the relaunch of the Ritual of Karma Range arrives just in time to captivate the summer traveller.
This extensive collection underlines the brand’s expertise in creating products that tap into different aspects of customers’ lives. According to Rituals, The Ritual of Karma Range was “designed to help customers radiate positivity by living with good intent”. Every product in the range was formulated to inspire good karma. Maintaining the original fragrance, but enhanced with ingredients such as organic white tea and holy lotus. The packaging also reflects this same spirit and comes in a brighter turquoise shade, capturing the bright and balmy colour of summer.
For Rituals’ jet-setting customers, the Ritual of Karma Range caters to every beauty need while their customers travel to sunnier destinations. All the products are designed to work together in harmony. The Shower Scrub, Foaming Gel, Body Cream, Body Shimmer Oil, Hair & Body Mist, and Anti-Perspirant Spray 24h — collectively create a refreshing holiday cleansing ritual.
Argan Oil, Shikakai, and Vitamin-E enrich the new Shampoo and Conditioner, protecting hair against harmful UVA and UVB rays. Two new foot products are also introduced in this collection. The Foot Scrub is enhanced with revitalising Chinese mint, and the Foot Balm is to be applied after. Eco-conscious customers can also purchase the Ritual of Karma Body Cream in an ‘Eco-chic refill’, which produces 70% less carbon emissions, and 45% less water annually in its production.
The Sun Care Range offers holistic sun protection and includes the Sun Protection Face Cream in SPF30 or SPF50, and the Sun Protection Milky Spray in SPF20, SPF30, or SPF50.
The Sun Protection Milky Spray is an innovative new product that not only protects against premature ageing from UVA and UVB rays, but is also immediately absorbed by the skin, preventing any creamy residue. The Sun Protecting Body Oil in SPF30 is a dry oil alternative enhanced with a natural tan booster, while the new Sun Protection Lotion Kids 50+ was specially developed for young travellers.
Lastly, The After Sun Hydrating Lotion is Ritual of Karma’s finishing touch for complete sun protection no matter where you are in the world.
The Ritual of Karma Collection also extends into home fragrances, allowing customers to bring ‘the scent of summer’ into their homes long after their holiday. The Ritual of Karma Home Collection includes Fragrance sticks, a Scented Candle, Garden Incense Sticks, and a Kitchen Set. The collection is finished off with an exclusive Water Bottle, decorated with gemstones that emit natural energies, improving the quality of filtered water it contains. It is an apt finishing touch to a collection that captures the true essence of summer, while answering to a traveller’s beauty and fragrance needs.