Body and home cosmetics brand Rituals has extended its presence in the Middle East with a dedicated shop-in-shop at DFS Abu Dhabi International Airport. The company has also entered the Asia Pacific travel retail market with a pop-up store at T Galleria by DFS, Causeway Bay, Hong Kong.
Rituals Cosmetics Director Global Travel Retail Neil Ebbutt said: “We already have a strong domestic presence in the Middle East region with seven stores across Oman, Dubai, Qatar and Abu Dhabi. Our presence in Dubai International Airport with Dubai Duty Free and our shop-in-shop at DFS, Abu Dhabi International Airport are significant moves into the Middle East’s airport travel retail channel.
“And now our pop-up store at T Galleria by DFS in Hong Kong, represents a major breakthrough for us in travel retail in Asia with our new pop-up being located in Causeway Bay, one of the busiest and most popular centres of Hong Kong. Again in Hong Kong we are scheduled to open in June with DFS in Sun Plaza in Canton Road. It’s enormously gratifying to be achieving this in partnership with DFS Group, the world’s leading luxury travel retailer.”
The pop-up store at T Galleria by DFS, Causeway Bay, Hong Kong celebrates Rituals’ lifestyle shopping experience. The space enables visitors to immerse themselves in the brand’s mantra and receive complimentary arm and hand massages. Seasonal activations will also take place.
Ebbutt added: “The idea of ‘transforming everyday routines into more meaningful moments’ lies at the heart of the Rituals Cosmetics philosophy and forms the basis for each of our products. By simply taking time to slow down and enjoy a warm bath with luxurious oils, savour a cup of herbal tea or treat ourselves to a spa day at home, we can help find moments of happiness in the smallest of things.
“The brand’s ‘slow shopping’ attitude also encourages shoppers to take a step back and enjoy the little things. By offering customers a cup of soothing herbal tea or a complimentary hand massage whilst they try out our products, they can enjoy a moment of ultimate relaxation.”
The Rituals product line-up includes body and home products from the brand’s best-selling Rituals collections – The Ritual of Sakura, The Ritual of Dao, The Ritual of Ayurveda – and the newly re-launched collection, The Ritual of Happy Buddha. A range of travel exclusives and gift sets is also available.
