Rituals on-the-go: Brand launches six travel retail-exclusive sets

Rituals Cosmetics has launched a new range of travel retail-exclusive sets comprising products from the brand’s best-selling collections. The sets are available now in global travel retail.

Each set features four items under 100ml presented in an amenity pouch.

Rituals said the new sets update and expand the choice available for travellers

The Ritual of Sakura set comprises The Ritual of Sakura Body Cream, Foaming Shower Gel, Shower Oil and Shower Scrub.

The Ritual of Ayurveda features Body Cream, Foaming Shower Gel, Shampoo and Shower Oil.

The Ritual of Hammam includes Black Soap, Body Cream, Body Mud and Foaming Shower Gel.

The Ritual of Happy Buddha consists of Fortune Oil, Fortune Scrub, Shower Gel and Body Cream.

The Ritual of Dao comprises Anti-perspirant spray, Body Cream, Body Scrub and Foaming Shower Gel.

The Ritual of Samurai features Cool Hair, Ice Shower Gel, Magic Shave and Yuzu Shower Gel.

The Ritual of Happy Buddha
The Ritual of Samurai

Rituals Director Wholesale Neil Ebbutt commented: “All our products are based on traditional Asian rituals that help us relax and reinvigorate both mentally and physically. De-stressing and relaxing and helping the body to recover are essential for all travellers, especially long haul fliers. These are perfect personal amenity packs that allow travellers to do this wherever they are.

“We first introduced the concept in 2015 and they have been a great success. With 24 products across the six sets this 2017 range updates and expands the choice for this year. This product presentation also fits with our 360-degree strategy of ensuring Rituals products are found at every traveller touch point and that has to include while they are physically travelling.”

 

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