Lifestyle label Rituals has come together in a Trinity partnership with retailer Kappé Schiphol and Amsterdam Airport Schiphol on an extensive Christmas campaign.
Running for two months, from 1 November to 31 December, the campaign gives a festive makeover to both landside and airside locations at Amsterdam Schiphol.
Rituals said the aim is to “deliver the ultimate gifting experience ahead of the festive season”.
Activations include pop-up stores, gift carts, digital advertising and a large Christmas tree. Rituals said it hopes the campaign will convey its brand philosophy of “slowing down and enjoying the smaller moments of recharge and selfcare”.
The programme began on 1 November with a Rituals takeover of the airport’s digital screens, showcasing its Christmas campaign video. On 8 November a large Rituals branded Christmas tree was installed, complete with festive music and a “scenting machine”.
Rituals said the landside digital advertising and Christmas tree are expected to be seen more than 6 million times a month.
On 1 December the campaign was extended to post-security lounges, with gifting carts in Lounge 1 at Gates B and C, which are advertised on large digital screens.
“The campaign is a prime example of a great multibrand partnership in action, which sees the coming together of three Dutch companies who are all aligned in their mission to create memorable experiences for passengers” – Neil Ebbutt, Rituals.
There are also pop-up stores in Lounge 1 and Lounge 3 offering Rituals gift sets alongside some of the brand’s best-selling collections including Regular Home and Private Home.
The four Rituals standalone stores at Schiphol have also been transformed for Christmas.
Kappé Schiphol Owner Jacques Parson commented: “We have been working together with Rituals to our full satisfaction for many years.
“We are excited about this first Christmas event in which all our Rituals shops are warmly decorated. Our staff will do their utmost to give the passengers the ultimate Christmas shopping experience with the beautiful Rituals products and gift sets.”
Amsterdam Airport Schiphol Director Consumer Products & Services Tanja Dik said: “During this festive season, we welcome travellers at our airport with a great Christmas ambiance and assist them in finding the most wonderful gifts for their loved ones.
“In the true sense of giving, this campaign in partnership with Rituals and Kappé shows the power of working together to best service the customer.
“By engaging at all the traveller touchpoints we believe customers will have the best experience on their onwards journey from Amsterdam Airport Schiphol. By offering the possibility to do Christmas shopping at the gate, travellers are able to conveniently buy their presents just before boarding the plane.”
Rituals Travel Retail Director Neil Ebbutt said: “We’re delighted to unveil our 2018 Christmas airport takeover on our home turf here in Amsterdam. The campaign is a prime example of a great multibrand partnership in action, which sees the coming together of three Dutch companies who are all aligned in their mission to create memorable experiences for passengers.
“Through this festive campaign, we aim to create memorable, meaningful moments which enhance the passenger experience. Every time a traveller looks back at their picture in front of the decorated Christmas tree, they will be reminded of where their journey started or ended – at Schiphol Amsterdam.
“With such large-scale visibility, we are able to reach millions of travellers who are passing through Schiphol this festive season and we invite them all to experience a slice of Rituals’ ‘slow down’ philosophy and to share this with friends and family.”