Rituals has added two stores to its travel retail network in Europe.
A 92sq m outlet at Toulouse-Blagnac Airport is Rituals’ biggest in travel retail, while a 52sq m space at Václav Havel Airport Prague is executed in partnership with Lagardère Travel Retail.
Rituals said its standalone stores bring the brand’s ‘slow down’ philosophy to life by offering products in numerous categories, including perfume and cosmetics, fashion and home.
The Toulouse outlet, which opened on 22 January, is located in the airport’s newly-refurbished retail area in departures, after security.
It features Rituals’ lifestyle range, including the women’s Soulwear collection which specialises in comfortable garments. Also on offer are Rituals’ bestselling Ritual of Sakura, Ritual of Dao, Ritual of Ayurveda, Ritual of Happy Buddha, Ritual of Hammam, Ritual of Samurai and Ritual of Namasté are highlighted, along with edps, Oriental Essences and the Home range of candles and fragrance sticks.
To cater for Chinese travellers at the airport, Rituals has implemented Alipay and WeChat payment options to complement regular card and cash methods.
The Prague store, which opened on 23 January, is located in Terminal 2. It also features Rituals’ collections, edps, candles and limited editions.
Both stores offer customers a complimentary hand massage ritual at the brand’s Water Island.
Rituals Director Travel Retail Neil Ebbutt said: “These latest two openings add to the fantastic momentum we’ve been experiencing in Europe travel retail and we’re particularly excited to unveil our largest-ever travel retail store, at Toulouse Airport, a key milestone for the brand.
“A big space like this means we can offer travellers our full lifestyle product assortment, including Soulwear, and deliver the most complete expression of the Rituals brand.”
Ebutt underlined the brand’s collaboration with Lagardère Travel Retail. He said standalone stores in travel retail provide the “ideal platform” to deliver the full Rituals ‘slow down’ experience and to showcase the brand’s multi-category credentials.
