Rituals extends Elixir Collection with new professional styling products

The extended Elixir Hair Care collection is available in Rituals standalone travel retail stores from this month

Wellbeing company Rituals has extended its Elixir Collection to include new professional-quality styling products that nourish, volumise and shape the hair.

The expanded range complements the brand’s existing line of shampoos and conditioners and is available in Rituals’ standalone travel retail stores from this month.

The extended Elixir Collection comprises the Purifying Scalp Scrub & Shampoo, Miracle Keratin Recovery Hair Mask, Shaping Hair Paste and Instant Volumising Hair Mousse.

The Scalp Scrub & Shampoo has been infused with fine-grain sugar crystals and Argan oil to remove dead skin, residue and excess sebum.

The new products include the Purifying Scalp Scrub & Shampoo, Miracle Keratin Recovery Hair Mask, Shaping Hair Paste and Instant Volumising Hair Mousse

The Keratin Recovery Hair Mask is an intensive conditioning treatment that repairs and restores hair structure. The mask contains Keratin which strengthens and protects hair from split ends and breakage.

The Shaping Hair Paste features Kaolin Clay and Organic Rice which strengthen and add volume to the hair. Its non-greasy formula helps maintain hair’s natural shine and movement, while adding moisture and providing a long-lasting medium-power hold.

The Volumising Hair Mousse is made with a lightweight, non-sticky and moisture-regulating formula that creates a natural shaped look. The mousse has also been enriched with Argan Oil and Organic Rice to strengthen and nourish hair.

The new styling products complement the Elixir Collection’s existing line of shampoos and conditioners
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