Wellbeing company Rituals has extended its Mini Travel Essentials and Car Perfume ranges to help customers travel more meaningfully this summer.
The expanded lines were launched in Ritual’s travel retail shop-in-shops and on Rituals.com this month.
“The pandemic has resulted in new consumer priorities, such as health & wellbeing, and shifts in the types of trips that will be booked,” commented Rituals Global Travel Retail Director Neil Ebbutt.
“These changes represent opportunities for Rituals to target travellers at new touchpoints on their journey, such as car hire and private accommodation.
“We are confident that through our products that promote wellbeing, we can support travellers in finding meaningful experiences and connections with the world around them, however they choose to travel post-pandemic.”
The Mini Travel Essentials range features new products from some of the brand’s best-selling fragrance lines.
The new items include a Skin Brightening Exfoliator (30ml) and Mild Eye Make-Up Remover (30ml) from the Ritual of Namaste Line; a Refreshing Dry Shampoo from the Elixir Collection (50ml); and a Classic Shave Cream (70ml), Sport Body Lotion (70ml) and Sport Ice Shower (70ml) from The Ritual of Samurai collection.
It also features a Shower Foam (50ml), Body Cream (70ml), Sun Protection Milky Spray SPF30 (50ml) and Hair & Body Mist (20ml) from The Ritual of Karma line.
For the first time, Rituals’ entire Mini Travel Essentials range will be available to purchase as individual items in addition to sets from June 2021.
Rituals is also releasing four new car perfumes from the Private and Amsterdam Collections, to join its existing range of five Classic Collection scents.
Each car perfume comes with two refills. They last for six to eight weeks and can be activated by the air flow of the car fan. Each perfume also comes with a stylish wood holder than can be reused with the refills.
The Private Collection has been updated to include Orris Mimosa, Oriental Vetiver and Wild Fig. Orris Mimosa offers orris root and mimosa flower notes, balanced with leather and gentle wood accents.
Oriental Vetiver combines spicy cardamom and galbanum with pink blossom notes, and woody vetiver and cedarwood aspects; while Wild Fig blends sweet Italian fig with Chinese orris, spicy cloves and sandalwood.
The Amsterdam Collection scent mixes striking yuzu notes, Dutch tulip accords, exotic spices and black pepper with warm sandalwood base notes.
