Rituals celebrates ‘the ritual of giving’ with new travel retail exclusive gift sets and pouches

Holistic wellness brand Rituals celebrates ‘the ritual of giving’ by debuting new travel retail exclusive gift sets and pouches for Q4 of 2019. The gift sets are available in The Ritual of Sakura, The Ritual of Ayurveda, and the Ritual of Happy Buddha.

‘The ritual of gifting’: Rituals’ travel retail exclusive gift sets feature The Ritual of Sakura, The Ritual of Ayurveda, and the Ritual of Happy Buddha.

The luxury gift sets comprise full-size foaming shower gel (200 ml), full-size hair & body mist (50 ml), the mini body cream (70ml), and the mini body scrub (70ml).  As part of the company’s efforts to reduce its environmental footprint, the gift sets are reusable and also feature 100% compostable inlay.

The travel retail-exclusive pouches feature a jewel-toned colour palette and contain the brand’s best-selling travel essentials under 100 ml.

The Ritual of Sakura pouch contains the foaming shower gel (50ml), body scrub (70ml), body cream (70ml) and shampoo (70ml), while the Ritual of Ayurveda pouch is made up of the foaming shower gel (50ml), shampoo (70ml), body cream (70ml) and dry body oil (50ml).

The Ritual of Karma pouch is made up of the foaming shower gel (50ml), shower oil (75ml), body cream (70ml) and bed & body mist (20ml), while the Ritual of Happy Buddha Pouch has the foaming shower gel (50ml), body scrub (70ml), body cream (70ml) and shower oil (75ml).

Finally, the dedicated men’s pouch – the Ritual of Samurai – contains the foaming shower gel (50ml), cooling shower gel (70ml), shaving cream (70ml) and deodorant (50ml).

A step towards sustainability: The Rituals gift sets feature 100% compostable inlay – and are completely reusable

Rituals has also relaunched its Private Collection and Eau de Parfum ranges. Orris mimosa and Sweet Jasmine scents have been added to the Private Collection, while EDP collection is enhanced with two new fragrances, Rose de Shiraz and L’Essence.

During the recent TFWA World Exhibition and Conference in Cannes, Rituals debuted its innovative new ‘Hair Temple’ concept. The Hair Temple notion takes customers on a personalised hair care journey, where they can create their own personalised shampoo or conditioner by adding elixirs to their favourite Rituals formulas. The concept was introduced to domestic markets earlier this year.

The Hair Temple takes customers on a personalised hair care journey

Our Fashion Beauty and Social Media Editor Hannah Tan-Gillies visited the Rituals Booth during the TFWA World Exhibition in Cannes and went on her own personalised hair care journey at the Rituals Hair Temple. 

In collaboration with Globuy

As a lead partner of The Moodie Davitt Report, this story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.

Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.

Going forward, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits will also be published by Globuy. These will include product reviews by the Globuy team.

Globuy will promote The Moodie Davitt Report’s platform to China’s travel retail sector and to the platform’s consumer audience in China. The Moodie Davitt Report will subsequently also publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.

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