HONG KONG. Body and home cosmetics brand Rituals has partnered with DFS Group to open a dedicated 10sq m outlet at the retailer’s T Galleria by DFS, Canton Road, Hong Kong.
The shop-in-shop, which opened in July, marks the second location for the brand in Asia Pacific travel retail. Rituals opened a pop-up store at T Galleria by DFS, Causeway Bay, Hong Kong in May.
Rituals said it aims to offer consumers a “lifestyle shopping experience” and the opportunity to experience the brand’s philosophy of “transforming daily routines into meaningful rituals”.
The retail space offers complimentary hand and arm massages and seasonal activities. Rituals said the initiatives are focused on encouraging consumers to take some time out of their day for some ‘me time’.
The pop-up highlights body and home products including The Ritual of Sakura, The Ritual of Hammam, The Ritual of Dao, The Ritual of Ayurveda, and the re-launched The Ritual of Happy Buddha collection. Rituals’ candles, fragrance sticks and gift sets are also offered.
Rituals Cosmetics Director Global Travel Retail Neil Ebbutt said: “Following the success of our first opening in Asia Pacific travel retail, at T Galleria by DFS, Causeway Bay, we are delighted to build on our partnership with DFS Group, the world’s leading luxury travel retailer.
“This shop-in-shop at one of Hong Kong’s busiest and most popular retail destinations underscores Rituals’ commitment to growing our footprint in Asia Pacific travel retail, building on our reputation for partnership and innovation. We look forward to welcoming customers to the space and inviting them to discover the brand’s philosophy.”
