Swiss herbal confectionery specialist Ricola will highlight its latest travel retail exclusive lines at next month’s TFWA World Exhibition (Mediterranean Village N9).
The brand’s focus will be on 90g tins of sugar-included Original Herb and Lemon Mint flavoured drops which launched in travel retail last year.
Other exclusive products set to hit the spotlight include multipacks and pouches and 200g tins with travel-inspired designs.
Ricola Vice President Sales Middle East & Travel Retail Andreas Reckart said: “By adding a sugar-included range, we believe we are offering consumers a more balanced and rounded selection that will widen the overall appeal of Ricola.”
Reckart noted a satisfactory increase in business within the brand’s key European market this Summer. “2021 has certainly been more dynamic than 2020, however we are still very far from what he had in 2019,” he said.
“The main drivers of this increase were the airport, ferry and border trade channels, which have all seen benefits from the resuming regional traffic. Business in the Middle East is also starting to see positive result, but Asia – with the exception of Hainan and Jeju – is still almost non-existent.
“It has obviously been a terrible couple of years for the industry, but our commitment to travel retail and strategy to develop our business remains as strong as ever,” Reckart added.
“For sure, we are really happy that TFWA World Exhibition is taking place physically this year and that we will finally be catching up with our partners in person. Let us hope that 2022 will see the industry start to flourish once again.”
