SWEDEN. Swedish company R&F Travel Retail, an affiliate to Stena Line, has signalled its intention for expansion in 2021 with the addition of two experienced professionals to its sales team.
New Sales Manager Per-Anders Lindborg has a background working in the media, security and real estate sectors. He is joined by new After Sales Manager Lennart Svensson, who previously worked in sales, marketing and leadership roles for brands including Lechner, Baron Collection and Orkla Foods.
Operating in the Northern European market, R&F has been supplying premium duty free products to shipping companies, embassies and airports since 1979.
Describing 2020 as a “very challenging year”, the company said that it succeeded in securing some new business, including a contract to design an onboard shop for what will be the world’s largest catamaran ferry. The owner is Danish shipping company Molslinjen, which is launching the vessel in 2022.
Named Express 5, the ferry will operate between Rønne, Denmark and Ystad, Sweden, with the ability to carry up to 1,610 passengers.
R&F Head of Sales Stefan Oldenburg said: “We are absolutely thrilled to strengthen our sales team with two new colleagues with extensive sales experience and retail expertise.”
He added: “From a business point of view, we believe that 2021 will offer some exciting possibilities for us and we look forward to taking some important strategic steps towards becoming a leading travel retailer.”
