NORTH AMERICA. LSG Group brand Retail inMotion (RiM) has struck a five-year agreement to deliver a full onboard retail programme for Frontier Airlines, an ultra-low-cost carrier headquartered in Denver, Colorado.
In Summer 2021, Retail inMotion will introduce a new retail offer for Frontier, including major brands and ranges tailored for the carrier’s main traveller profiles. Frontier Airlines will have access to Retail inMotion’s retail services and digital platform solutions.
“We are delighted to partner with Frontier Airlines to bring its customers products they know and love and provide a high level of quality that is synonymous with the Retail inMotion brand,” said LSG Americas Chief Commercial Officer Tone Cresswell. “Individualisation can unlock new revenue streams and boost customer experience, and we believe that the key to increasing both aspects is to deliver best in class products combined with digital applications.”
“As Frontier continues to grow, we are extremely focused on evolving the customer experience and this new partnership with LSG and the experts at RiM will provide terrific new onboard retail options that we know our customers will appreciate and enjoy,” said Senior Vice President of Customers for Frontier Airlines Jake Filene.
“We are pleased to enter into a strategic partnership with Frontier Airlines to help support the company’s mission to provide its customers a customised flying experience,” added Stefan Patermann, Chief Executive Officer of Retail inMotion. “We look forward to combining our vast onboard retail experience and digital knowledge to further strengthen Frontier’s continued commitment to providing value-added inflight choices and options for their customers.”
