GERMANY. Inflight retail specialist Retail inMotion has extended its contract with SunExpress Germany for three more years. The new deal covers all onboard retail management for the airline.

SunExpress Germany is one of the largest scheduled and charter airlines flying between Europe and Turkey. Dublin-based Retail inMotion is LSG Group’s onboard retail specialist division.

As part of the extension, Retail inMotion will design and manage the airline’s onboard retail programme, including category management and the implementation of Vector, the company’s proprietary onboard retail software. The SunExpress programme consists of around 30 food & beverage items and nearly 70 boutique/duty free articles.

Sealing the deal (from left): SunExpress Germany Senior Manager Product & Service Tobias Schulte, SunExpress Germany Managing Director Jens Bischof, LSG Group Chief Commercial Officer Europe Lars Redeligx and Retail inMotion Managing Director José Lirio Silva

LSG Group Chief Commercial Officer Europe Lars Redeligx said: “The LSG Group is proud to continue the partnership with SunExpress Germany for three more years. We will not only provide our industry-leading Retail inMotion technology and take care of the last mile, but Retail inMotion will also further manage the onboard retail programme of SunExpress. This is a great sign of trust in our capabilities.”

“We are very happy that we could extend our partnership with Retail inMotion as we very much appreciate the flexibility, support and operational reliability of the team,” added SunExpress Managing Director Jens Bischof.

During the airline’s winter schedule, Retail inMotion manages the service on around 150 flights per week. This increases to nearly 330 flights per week during the summer schedule. Retail inMotion has partnered with SunExpress since the airline introduced its onboard retail programme in 2014. Before then, LSG Sky Chefs provided catering services for SunExpress, a joint venture between Lufthansa and Turkish Airlines that began in 1990.